cyberneticen, conversation theory. similar thoughts on hyptertext as ted nelson

1928 - 1996 soldered machines into behaving like learning organisms, and developed a comprehensive theory of human cognition ...

... he specified a (still unused) logic for representing individual knowledge in a global repository. Conversation Theory, of which he was primary driver and author, defines the conditions required for agreement and delineates an architecture in which understanding can occur. He warned about confusing mere "communication" (exchanging messages containing what is already known) with "conversation" (a generative activity that gives identity to participants and leads to what is new). Pask's was a prolific voice in the development of "second-order" cybernetics, where the subjectivity of the observer is a critical element in the describing processes of science. He was serious about making "a theory of everything." Although he mirrored the structure of great scientific theories, his content was unique; for example, insisting that what is conserved in conversation is consciousness - that which is shared among the participants. To put it another way, nothing that has ever been thought is fully lost.

or put it still into another way: meme (again and again and again.oh well)