claro, if you can talk about the balkanization of the news, why not use it for nona? dave siegel did it 1996: the balkanization of the web. idm descriped it as an "essay on web decadence". i think american have another understanding of the balkan. in their latest issue they have an article about how to turn employees into journalists: "Communicators and content managers frequently fret over the challenge of ‘feeding the monster’. The monster in question is the intranet; the food is ‘content’. One solution to the hungry intranet challenge is to turn employees into journalists." (feed the monster)

just one proof more how nonessential journling is.