...These are usually rather droll affairs with an executive dishing out platitudes and calling them strategies, such as "Our goal is profitable growth" or "Our strategy is to satisfy our customers." Neither of these statements are strategies, of course, since strategy implies choice. So, next time you hear a CEO droning on like this, raise your hand and ask him or her: "That is a very good strategy, but what alternative strategies have you rejected by settling on this one?" A good time is guaranteed.)

... Joe Klein, anonymous writer of Primary Colors, undoubtedly increased sales of his book first by his anonymity and then by his (apparently unwilling) unmasking by Don Foster - who used techniques based on information theory to do it. Deliberate confusion can also work [maybe] | espen andersen: the cucumber season: reflections on the nature of information when there Isn't any, acm ubiquity, 2005