i guess the idea to open up generic top level domains to companies and cities will yet lead to even more dependency on search. no more guessing; hyphen land will still exist.

Applications for one of these domain names would cost anywhere from about $39,000 to $390,000. In the event competing groups bid on the same name, the domain would be auctioned off by ICANN. | the race is on

who actually uses and pays for .jobs, .museum, .name?