In 1976 The Chartered Institute of Marketing last defined what marketing is ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ | justin kirby

the new approach could sound like this¿?

The strategic business function that creates value by stimulating, facilitating and fulfilling customer demand. It does this by building brands, nurturing innovation, developing relationships, creating good customer service and communicating benefits. With a customer-centric view, marketing brings positive return on investment, satisfies shareholders and stakeholders from business and the community, and contributes to positive behavioural change and a sustainable business future.” | shape the agenda - tomorrow's word