a report about the "user revolution"* as they see it, investors and "adstors".

the new advertising ecosystem and the rise of the internet as a mass medium | investment research

*"The analogy of a revolution is not fully representative of consumer trends, as a revolution generally suggests a sudden and violent change of regime and the current user trends are gradual and, happily, non-violent. However, we feel that the impact of the changes warrants the use of the word revolution."

quote from their content: the Internet is the leading medium at work and the second leading medium at home behind television. | emergence of communitainment: community, communication, and entertainment | a lot about fragmentation: usage of the web while watching tv | mobisodes?? | the golden search: Local search remains a looming opportunity; | video ads | lead generation | and so on and so forth ... let's see.

trend: to turn communication with others into a form of entertainment.

¿what was it before? oh my, must sound pretty medieval to some of them.