In our innovation-driven society, we tend to compare technology almost exclusively by looking at features and performance. More pixels equals better camera (or so we think), more gigabytes of storage means a better music player, and the list goes on, and on. Of course, in emerging fields of technology, this functionality-centric approach is utterly natural. (Even "cut and paste" was a big deal a long time ago, yet you would hardly find feature it in a product description today.) The problem is that as technology matures, features are not that important any more | andreas pfeiffer, user experience research

interesting txt, if you ignore these marketing terms; as it appears that they can't get rid of yet another killer phrase.