in the late 50s people were not just trying to find a name for the discipline "computing" but - at least one - also got annoyed about the use of the word program.

we need replacements for all forms of the word "program." Let me cite two recent examples from Electronic News. "Gates offers Automatic Programmer" headlined an article about a device to provide unattended operation of a radio station. "Programmer Specs to Spin' AF Auto Test" leads off an article on automatic electronic test equipment for weapon systems. It's even possible these days to discuss "the Dynamic Programming programming program, paul armer | cacm january 1959

well, today everything became a "program".