2001 epiphanies, christophe bruno who also brought you 2002 adwords poetry,
2008 he works on dadameter measuring the distance to dada.

2002 there was also goopoetry
as well as googlism, - sort of fits to the list.

2004 spam is poetry, email poetry
google suggest poetry

2005 came leevi letho and

2006: google poetry robot by geoff peters
55 ways to have fun with google by philipp leussen

and today ...

france telecom: 187,331
dt telekom: 242,000
telekom austria: 16.061

Frequently asked questions on the process

1. Are you selling these new names?
ICANN is not "selling" new top level domain names. There will be a limited application period where any established entity from anywhere in the world can submit an application that will go through an evaluation process. It is anticipated that there will be additional rounds relatively soon after the close of the first application round.

2. What's to stop others registering my brand name?
Trademarks will not be automatically reserved. But there will be an objection-based mechanism for trademark owners where their arguments for protection will be considered.

3. How did this proposal get developed?
ICANN has a multi-stakeholder policy development process that served as the foundation for the process design. It involved consultation with domain name industry, trade mark attorneys, the business sector, users, governments and technicians.

4. How will offensive names be prevented?
Offensive names will be subject to an objection-based process based on public morality and order. This process will be conducted by an international arbitration body utilizing criteria drawing on provisions in a number of international treaties. ICANN will not be the decision maker on these objections.

5. When will all this happen?
ICANN is working towards accepting the first applications in the second quarter of 2009 | icann announcement

also fuzo

what i don't get, why don't people use the left side for their variations but insist on the .right?

at least one argues in that direction on an old icann blog entry, august 2007.