what marketers dream of when they have learnt to say vod (video on demand) or pvr (personal video recorder)

It is a crucial source of intelligence for marketers in what is called the "last mile display," the final step before the consumer makes a choice. It becomes the code that determines how and where the program info is displayed (by title, brand, genre, affinity to other programs), the pricing, the spin of the synopsis (toward specific groups or interests), and what is displayed on the program guide ...

... "In the pull environment, marketing has to be more organic-not just programming but advertising as well."(tvweek)

jaja, the article ends with: "the revolution really will be televised". well, maybe they need to calm down and listen to a classic from 1974 that says the revolution will not be televised.