when provider are binding up with ad companies what's left? i mean they have everything, billing information ie. social engineering via facebook sounds like old school in this regard.

uk: phorm: bt broadband, virgin media (ntl and telewest) and carphone warehouse (talk talk) | see also guardian, march 08

the same happens in the us: company NebuAd. provider involved: charter communications | MediaPost

also jumping on the bandwagon: front porch and

... Adzilla; and Project Rialto, a "stealth company" created by Alcatel-Lucent | broadband report

if you love conspiracy i have heard something for you: blame the government. they want data, they get data, we have data now anyway, we need to make money, let's do business ...

times are gone when dobleclick behaviour was punished and somehow stopped the targeting industry - for a while at least.